Caner Akcasu Blog

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It looks like Donald Trump is about to make good on his promise to go after TikTok. The Trump administration will soon force ByteDance, the Chinese company that owns TikTok, to sell the app to a U.S. Owner, Bloomberg reports.

And there’s already one tech giant reportedly eyeing the video app: Microsoft. Fox Business reporter Charles Gasparino reports the company “is in talks to buy,” TikTok. The app, which has been downloaded 187 million times in the U.S. According to Sensor Tower, is frequently cited as one of the few credible competitors to Facebook. Facebook-owned Instagram is reportedly set to release its own copy of the app very soon.

It’s unclear exactly what steps Trump plans to take separate the U.S. Version of the app from its Chinese owners. According to Gasparino, Trump could force a sale via the Committee on Foreign Investment in the United States (CFIUS). The Trump administration used a similar tactic last year when it forced the Chinese owner of Grindr to sell the dating app to a U.S buyer.

In a statement, a spokesperson for TikTok said the company is “confident in the long-term success” of the app. "While we do not comment on rumors or speculation, we are confident in the long-term success of TikTok,” the spokesperson said. “Hundreds of millions of people come to TikTok for entertainment and connection, including our community of creators and artists who are building livelihoods from the platform. We’re motivated by their passion and creativity, and committed to protecting their privacy and safety as we continue working to bring joy to families and meaningful careers to those who create on our platform."

Microsoft didn’t immediately respond to a request for comment.

The news comes after weeks of speculation about TikTok’s future in the U.S. Secretary of State Mike Pompeo said earlier this month that the government was “looking at” banning the app, and Congress has recently moved to bar TikTok from federally-issued devices.

TikTok has maintained that the app operates independently from its Chinese parent company, and that it wouldn’t cooperate with requests to hand over user data. The company recently appointed an American CEO, former Disney executive Kevin Mayer, and has taken several steps to increase transparency of its policies and product.

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Epic Games is apparently trying to navigate some difficult cultural waters. Gamers report that Epic has removed all police cars from Fortnite as of the shooter’s latest update, and the Wall Street Journal understands that it was in response to Black Lives Matter protests over police violence. The developer wasn’t trying to make a “political statement,” according to a WSJ source — rather, it was trying to be “sensitive about the issues” players are dealing with.

We’ve asked Epic for comment.

The broader game industry has endorsed the Black Lives Matter cause, including a message in Call of Duty: Modern Warfare and temporary shutdowns of GTA Online and Red Dead Online. Epic appears to be taking a milder approach with Fortnite, acknowledging the outrage without explicitly advocating for a cause. The company previously stressed that it wouldn’t ban players for political speech.

This is also the latest example of the challenges game studios face when addressing politics. While games frequently include political commentary either in their content or from their players, companies are often hesitant to support any one position lest they alienate potential buyers or even entire countries. Ubisoft, for instance, maintained that The Division 2 was apolitical despite conspicuous themes. Epic may be in a similarly difficult position — it has a lot of players and revenue to lose if it sparks an uproar, regardless of which side it takes.

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